What will I write about for goodbiz.ie ?
Now that I have my contract to write one article on business, fortnightly, I’m going to have regular dilemmas.
What topic to address, to publish, during these difficult days leading up to the budget?
It would be good to catch the public mood. Perhaps.
But maybe something counter-cyclical would be better? Counter-intuitive?
Last time I wrote about "How to expand your business during the worst ever recession."
Maybe this time something micro would be good?
The problem is that there are so many angles, and I could probably write 20 articles. Might be easier if I was asked to produce 20?
The challenge is to write something that…
(1) members of Goodbiz.ie (Goodbiz Business Association Ltd) like
(2) prods readers into clicking on another part of the site, and reading more.
Goodbiz.ie, my client, tracks what happens, and measures my performance accordingly. I love the challenge.
I began today writing this in my "Intimate Journal":
"… I have an article to write and haven’t yet decided its shape. I suppose the thing to do is to write about the difficultly of writing an article.
"Yes, use the Blog. Blog about what it’s like to have 400 words to write, and the 400 words will emerge.
"Simple. QED. This morning’s task. Problem solved…
"Everyone’s going round constructing lists of good ideas
- David McWilliams web site
- Good ideas
-Re-inventing Ireland.
Let’s all brainstorm.
Focus on the ideas. Mistake No.1
Focus on allies : focus on process of having interesting conversations. Supporting each other. Inspiring each other.
Giving each other unexpected support.
Put yourself at risk of being opened up to new possibilities
- a completely new idea
- an old idea that you thought was hopelessly flawed
- something you tried before
Other people open your eyes.
3 Ideas coming through
(1) Focus on alliances, not ideas
(2) Make yourself vulnerable to being influenced
(3) Trust process - the Universe looks after its own. [The point is completely obscure.]
I better stop procrastinating and get on with the writing.
You can read the result on Thursday 2 April over on goodbiz.ie.
Paul: example of “micro” approach: My friend/neighbour lost his management job in the drinks industry; frightened and depressed, he took 6 weeks to tell me. I set to my typical “troubleshooting/problem-sovlving mode” - my default, as it is my business to fix computers. He was/is also a drummer in a band. I suggested he turn this hobby/skill into a new business, offering lessons. Initially declining, citing “old age”(he is 52!) and lack of confidence, two days later, he put cards in local shops with his phone number on them and offering the lessons (5 queries) in one day. Today, while visiting a local hotel/pub asking them to display his advert in their window, he was informed that they are looking to hire a bar manager (they know him from his previous job in the drinks industry). They are recommending him to the owners for the position. He met me today to thank me for setting him on this network path with the drum lessons idea. I feel like, together, we have really made a difference in microcosm. QED
It’s good to talk!
Comment by Tim — April 1, 2009 @ 7:39 pm
Tim,
Welcome. Fantastic example. Thank you very much for it.
That’s your job: hold on to the confidence for others.
Comment by omaniblog — April 1, 2009 @ 8:35 pm