Now that I have my contract to write one article on business, fortnightly, I’m going to have regular dilemmas.
What topic to address, to publish, during these difficult days leading up to the budget?
It would be good to catch the public mood. Perhaps.
But maybe something counter-cyclical would be better? Counter-intuitive?
Last time I wrote about "How to expand your business during the worst ever recession."
Maybe this time something micro would be good?
The problem is that there are so many angles, and I could probably write 20 articles. Might be easier if I was asked to produce 20?
The challenge is to write something that…
(1) members of Goodbiz.ie (Goodbiz Business Association Ltd) like
(2) prods readers into clicking on another part of the site, and reading more.
Goodbiz.ie, my client, tracks what happens, and measures my performance accordingly. I love the challenge.
I began today writing this in my "Intimate Journal":
"… I have an article to write and haven’t yet decided its shape. I suppose the thing to do is to write about the difficultly of writing an article.
"Yes, use the Blog. Blog about what it’s like to have 400 words to write, and the 400 words will emerge.
"Simple. QED. This morning’s task. Problem solved…
"Everyone’s going round constructing lists of good ideas
- David McWilliams web site
- Good ideas
Let’s all brainstorm.
Focus on the ideas. Mistake No.1
Focus on allies : focus on process of having interesting conversations. Supporting each other. Inspiring each other.
Giving each other unexpected support.
Put yourself at risk of being opened up to new possibilities
- a completely new idea
- an old idea that you thought was hopelessly flawed
- something you tried before
Other people open your eyes.
3 Ideas coming through
(1) Focus on alliances, not ideas
(2) Make yourself vulnerable to being influenced
(3) Trust process - the Universe looks after its own. [The point is completely obscure.]
I better stop procrastinating and get on with the writing.
You can read the result on Thursday 2 April over on goodbiz.ie.